Mental accounting and framing are two behavioral traits investors exhibit. How do these traits influence decision making?

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Fundamentals of Investment Management

ISBN: 978-0078034626

10th edition

Authors: Geoffrey Hirt, Stanley Block

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Question Posted: Sep 21, 2015 05:29 AM

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Mental accounting and framing are two behavioral traits investors exhibit. How do these traits influence decision making?

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Framing refers to the investors frame of reference which usua...View the full answer

Fundamentals of Investment Management

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