Mix a concoction of 10 percent 7-Up or Sprite (or similar clear beverage) and 90 percent apple

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Mix a concoction of 10 percent 7-Up or Sprite (or similar clear beverage) and 90 percent apple juice. Have two different consumers try the concoction. For one, ask them to try this new “soft drink.” For the other, ask them to try this new “fruit drink.” Do you get the same reaction? Explain using material on cognitive categorization.
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CB4

ISBN: 9781111821777

4th Edition

Authors: Barry J. Babin, Eric Harris

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