Murray’s Cheese is dairy retailer that has grown in recent years from a single counter to a multi-store, wholesale business with a partnership with a large chain of grocery stores. One of the keys to Murray’s success lies in its employees who do more than just sell cheese. Counter mongers walk customer’s through an experience helping them to learn and choose the cheese that is right for their taste and occasion. Part of the experience involves tasting the cheese. This helps customers make informed decisions and also provides Murray with immediate product feedback. This strategy also involves providing promotional cheeses for sampling at the counter to increase sales from a single cheese to multi-cheese.
1. What type of shopping value does Murray’s provide for its customers?
2. Why does at-counter tasting help promote Murray’s Cheese sales?