Use the value net to analyze the environment of Southwest Airlines.

Value net

a) Focuses on the interactions of industry participants with a particular (focal) company.

b) Defines the category of “competitors” to include the focal firm’s direct competitors, industry rivals, the sellers of substitute products, and potential entrants.

c) Introduces a new category of industry participant—“complementors”—producers of products that enhance the value of the focal firm’s products when they are used together.

Answer rating: 100% (QA)

Southwest Airlines LUV has become known over the past two decades as a thriving airline company operating in a time when most airlines have been struggling Any company operating in the airline industr... View the full answer