Name and describe the elements of a companys microenvironment and give an example illustrating why each is

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Name and describe the elements of a company’s microenvironment and give an example illustrating why each is important.

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Principles of Marketing

ISBN: 978-0136079415

13th Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Nov 12, 2012 07:37 AM

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Name and describe the elements of a companys microenvironment and give an example illustrating why each is

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The microenvironment consists of the actors close to the company that affect its ability to serve it...View the full answer

Principles of Marketing

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