NET Click-through rates for advertisements placed in Web sites are usually very, very low (less than 1

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’NET Click-through rates for advertisements placed in Web sites are usually very, very low (less than 1 percent). What types of error might exist in using click-through rate data as a measure of an ad’s success?

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Business research methods

ISBN: 978-1439080672

8th Edition

Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff

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Question Posted: Oct 02, 2012 07:44 AM

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NET Click-through rates for advertisements placed in Web sites are usually very, very low (less than 1

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By using clickthrough rates the researcher believes that those ...View the full answer

Business research methods

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