Nivea would like to undertake research to understand the preferences of American consumers for skin care products.

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Nivea would like to undertake research to understand the preferences of American consumers for skin care products. What type of research design should be adopted and why?

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Marketing Research An Applied Orientation

ISBN: 978-0136085430

6th edition

Authors: Naresh K Malhotra

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Question Posted: Mar 03, 2016 02:18 AM

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Nivea would like to undertake research to understand the preferences of American consumers for skin care products.

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Exploratory research followed by descriptive research would be the most appropriate r...View the full answer

Marketing Research An Applied Orientation

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