Question: Nokia and Ericsson plan to introduce new handheld communications devices. However, they must decide whether to use their own software standard or a common third-party-developed
Nokia and Ericsson plan to introduce new handheld communications devices. However, they must decide whether to use their own software standard or a common third-party-developed standard. The respective payoffs are diagrammed here. What is the likelyoutcome?
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NOKIA Own Standard 15M, $18M $8M, $29M Common Standard $25M, $10M $20M, $23M Own Standard Ericsson Common Standard
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