North Venture Capital in Sudbury, Ontario, has received a request for investment funds from Different View Products. The funds are for the production of a new product that will dramatically enhance communications on mining sites. Stewart Donolo, an account manager at North Venture, is assigned to research the application.
With unlimited access to Different View's records, Donolo learns that one of the potential major customers for this product is Manhattan Minerals, a local mining company. North Venture Capital has invested in Manhattan Minerals. Donolo has access to the confidential information that Manhattan's operations will be on hold pending further investigation of identified deposits. The future of Manhattan Minerals will be strong, but in the short term, Manhattan will not be making large operational purchases.
Donolo believes there will be a market for the Different Views product. He has a strong motivation to have Different Views succeed and North Venture Capital to share in this success.
Required
Apply the ethical judgment framework outlined in the Decision Guidelines feature on page 489 to help Stewart Donolo plan his next action.
Decision Guidelines

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Making Ethical Judgments DECISION GUIDELINES DECISION 1. What are the facts? 2. What is the ethical issue, if any? GUIDELINES 1. Determine the facts. 2. Identify the ethical issues. The root word of ethical is ethics, which Canadian Oxford Dictionary defines as "the science of morals in human conduct; moral philosophy; moral principles in human conduct; moral correctness." 3. Specify the alternatives. "Do nothing" is always an alternative. 4. Identify the stakeholders, the people involved. 5. Assess the possible outcomes of each alternative. 3. What are the alternatives? 4. Who is involved in the situation? 5. What are the possible consequences of each alternative in question 3? 6. What should be done? 6. Make a decision.