Now it's time to follow up the internal employee message about the Looney Launch (see Case 8) with a message to the retailers that carry the product.
Your task: Write an e-mail message to retailers, explaining that the Looney Launch is being removed from the market and explaining why you've reached this decision. Apologize for the temporary disruption this will cause to their businesses but emphasize that it's the right decision from both legal and social perspectives. Thank them for their continuing efforts to sell XtremityPlus products and assure them that your company will continue to offer exciting and innovative products for extreme-sports enthusiasts.