Oliviero Toscani has defended Benetton's use of shock advertising by noting that it constitutes nothing less than
Question:
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Answer rating: 53% (13 reviews)
The position taken by Oliver Toscani Benettons former creative director isthat advertising should be free from any type of censorship or scrutiny sinc...View the full answer
Answered By
Asim farooq
I have done MS finance and expertise in the field of Accounting, finance, cost accounting, security analysis and portfolio management and management, MS office is at my fingertips, I want my client to take advantage of my practical knowledge. I have been mentoring my client on a freelancer website from last two years, Currently I am working in Telecom company as a financial analyst and before that working as an accountant with Pepsi for one year. I also join a nonprofit organization as a finance assistant to my job duties are making payment to client after tax calculation, I have started my professional career from teaching I was teaching to a master's level student for two years in the evening.
My Expert Service
Financial accounting, Financial management, Cost accounting, Human resource management, Business communication and report writing. Financial accounting : • Journal entries • Financial statements including balance sheet, Profit & Loss account, Cash flow statement • Adjustment entries • Ratio analysis • Accounting concepts • Single entry accounting • Double entry accounting • Bills of exchange • Bank reconciliation statements Cost accounting : • Budgeting • Job order costing • Process costing • Cost of goods sold Financial management : • Capital budgeting • Net Present Value (NPV) • Internal Rate of Return (IRR) • Payback period • Discounted cash flows • Financial analysis • Capital assets pricing model • Simple interest, Compound interest & annuities
4.40+
65+ Reviews
86+ Question Solved
Related Book For
Advertising & Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0070891302
5th Canadian Edition
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla
Question Posted:
Students also viewed these Marketing questions
-
What is meant by shock advertising? Evaluate the arguments for and against the use of shock advertising by marketers.
-
Do you agree with Benetton's decision to drop the use of shock ads and return to the use of more conventional ads?
-
Kathy Shorts, president of Carbon Industrial Cleaners, had just concluded a meeting with two of her plant managers. She had told each of them that one of their high-volume industrial cleaners was...
-
You are the manager of a large car dealership. At present, you rely on a large pool of dealers to sell your product, but you have noticed recently that consumer opinion appears to be turning away...
-
Identify, under the appropriate heading, whether the following changes are an inflow of cash or an outflow of cash. What amounts and percentages were used by internal and external sources to finance...
-
1. What responsibility does an organization have to ensure that its suppliers and business partners behave ethically? To whom is this responsibility owed? 2. How can an organization monitor the...
-
Prove that, for the system considered in Section 13.5.1, the minimum value of \(\omega^{2}\) for which the amplitude of subharmonic oscillations \(A\) will have a real value is given by...
-
1. What went wrong in the formation of the Green Team? What should Excel Pro have done differently? 2. What conditions contribute to this teams cohesiveness? What reduces cohesiveness? 3. How should...
-
6. A thin rod with length L is placed along the y-axis as shown in the figure. The midpoint of the rod is at the origin. The rod has been given a non-uniform charge density given by = 4(y+d) y dq P...
-
Assume a file named my data.txt already exists and contains an unknown number of lines. Each line contains an integer value. Write a program that copies the contents of my_data.txt to another file...
-
Discuss the pros and cons of the shock advertising campaign that Benetton used for many years.
-
Can you think of any other companies that use shock advertising? For what type of companies might this type of advertising be effective?
-
Refer to the information in Exercise 7-28. Prepare an entry to allocate the under- or overapplied overhead. Overhead applied in each of the inventory accounts is as follows: Data From Exercise 7-28:...
-
Which activity results in an increase to accounts payable? a. Request prices b. Place purchase order c. Receive items d. Return rejected items e. Send payment
-
Which of the following best describes the value of business models? a. A communication tool b. A planning tool c. A process improvement tool d. A tool for managing complexity e. All of these describe...
-
Which of the following is true about intermediate timer events? a. The process delays until a specific date or time. b. The process delays until a message is thrown. c. The process delays for an...
-
Which of the following activities results in work-in-process moving to finished goods inventory? a. Authorize production b. Inspect work c. Complete production d. Issue raw material e. None of these...
-
Which of the following is not an activity in the purchases and payments process? a. Request prices b. Receive items c. Pay for items d. Bill customers e. All are activities in the purchases and...
-
If f(x) = 2 - 6(x - 1) + 3/2!(x - 1) 2 - 5/3!(x - 1) 3 + 1/4!(x - 1) 4 , what are f(1) and f(1)?
-
The cash records of Holly Company show the following four situations. 1. The June 30 bank reconciliation indicated that deposits in transit total $720. During July, the general ledger account Cash...
-
At the Central Furniture Company, customers purchase on credit pay an effective annual interest rate of 16.1%, based on monthly compounding. What is the nominal annual interest rate that they pay?
-
What monthly interest rate is equivalent to an effective annual interest rate of 18%?
-
A bank advertises it pays 7% annual interest, compounded daily, on savings accounts, provided the money is left in the account for 4 years. What effective annual interest rate do they pay?
-
The article "SAC Case Tests a Classic Dilemma" describes how certain aspects of the government's insider trading case against SAC Capital resembles the standard prisoner's dilemma game as well as...
-
Lamar's capital balance is $40,960 after admitting Terrell to the partnership by investment. If Lamar's ownership interest is 20% of total partnership capital, what were (1) Terrell's cash investment...
-
+ The cash balances per books for the Jackson Company on November 30, 2002 and December 31, 2003, are $3,625 and $10,967 respectively. The following checks and receipts were recorded on the books for...
Study smarter with the SolutionInn App