One of your friends was recently watching TV and saw an advertisement that she liked. She said,

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One of your friends was recently watching TV and saw an advertisement that she liked. She said, "Wow that was great marketing!" Was the ad in fact marketing?

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Marketing

ISBN: 978-1259446290

5th edition

Authors: Dhruv Grewal, Michael Levy

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Question Posted: Feb 12, 2018 10:47 AM

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One of your friends was recently watching TV and saw an advertisement that she liked. She said,

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Students frequently associate advertising with marketing but fail t...View the full answer

Marketing

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