Which of the following is a marketing metric that might be used to evaluate the performance of

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Which of the following is a marketing metric that might be used to evaluate the performance of a company's implementation of its marketing plan?

a. Four Ps (price, product, promotion, place)

b. SWOT analysis (strengths, weaknesses, threats, opportunities)

c. STP (segmentation, targeting, positioning)

d. GM (gross margin)

e. SBU (strategic business unit)

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Marketing

ISBN: 978-1259709074

6th edition

Authors: Dhruv Grewal, Michael Levy

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Question Posted: Dec 15, 2018 05:39 AM

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Which of the following is a marketing metric that might be used to evaluate the performance of

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Marketing

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