One principle of print writing is that the headline catches the reader's eye but the body copy

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One principle of print writing is that the headline catches the reader's eye but the body copy wins the readers heart and mind. Find an ad that demonstrates that principle and explain how it works.

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Excellence in Business Communication

ISBN: 978-0136103769

9th edition

Authors: John V. Thill, Courtland L. Bovee

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Question Posted: Mar 21, 2018 04:55 AM

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One principle of print writing is that the headline catches the reader's eye but the body copy

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A Campaign named does a body good was created in California in 1993 to turn around a 15 year de...View the full answer

Excellence in Business Communication

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