One way to analyze the cultural differences among countries is to conduct a Hofestede analysis. Visit geert-hofstede.com/

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One way to analyze the cultural differences among countries is to conduct a Hofestede analysis. Visit geert-hofstede.com/ to learn what this analysis considers. Develop a presentation explaining how three countries of your choice differ from the United States when analyzed using this method.
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Principles of Marketing

ISBN: 978-0133084047

15th global edition

Authors: Philip T. Kotler, Gary Armstrong

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