"Our pharmaceutical division, of course, develops new pharmaceutical products for use by doctors and hospitals. The technical research department does all the testing (they have different names for the various tests). The last phase is clinical testing, where the drugs are given to humans in a manner that will substantiate claims to the Food and Drug Administration. The clinical tests are conducted by M.D.s in the clinical research section, which is in our R&D department along with all the other technical people. Now it seems to me those clinical tests are designed to satisfy more people than just the FDA (physicians, pharmacists, nurses, and so on). But M.D.s in clinical testing are not too high on marketing research type thinking, so it dawned on me that I should see that at least one thoroughly trained marketing research person was assigned to clinical research to help me make sure the clinical have maximum impact later in marketing. Do you agree?"