Outline the following in the context of Cultural Dimension of Global Business, a. Define in your words

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Outline the following in the context of Cultural Dimension of Global Business,
a. Define in your words a cultural miscalculation.
b. Describe a global cultural miscalculation that has occurred in your business, or one that you have found on the Internet.
c. How could managers handle the situation differently?
d. How could better management prevent the cultural miscalculation from happening in the first place?
e. How have globalization and technology affected the likelihood of cultural miscalculations in business relationships and communications?
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Global Marketing management

ISBN: 978-0470505748

5th edition

Authors: Masaaki Kotabe, Kristiaan Helsen

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