Question: Overall goals that consumers may have when evaluating alternatives could include... Select one: a. Maximize the accuracy of the decision b. Maximize the ease of

Overall goals that consumers may have when evaluating alternatives could include...
Select one:
a. Maximize the accuracy of the decision
b. Maximize the ease of justifying the decision to others
c. Minimize the amount of cognitive effort expended during the purchase decision
d. Minimize the amount of negative emotion experienced during the decision process
e. All of the above

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