Overton Electronics manufactures two large-screen television models: the Royale which sells for $1,600, and a new model,

Question:

Overton Electronics manufactures two large-screen television models: the Royale which sells for $1,600, and a new model, the Majestic, which sells for $1,300. The production cost computed per unit under traditional costing for each model in 2011 was as follows.

In 2011, Overton manufactured 25,000 units of the Royale and 10,000 units of the Majestic. The overhead rate of $38 per direct labor hour was determined by dividing total expected manufacturing overhead of $7,600,000 by the total direct labor hours (200,000) for the two models. Under traditional costing, the gross profit on the models was: Royale $552 or ($1,600 €“ $1,048), and Majestic $590 or ($1,300 €“ $710). Because of this difference, management is considering phasing out the Royale model and increasing the production of the Majestic model.
Before finalizing its decision, management asks Overton€™s controller to prepare an analysis using activity-based costing (ABC). The controller accumulates the following information about overhead for the year ended December 31, 2011.

The cost drivers used for each product were:

Instructions
(a) Assign the total 2011 manufacturing overhead costs to the two products using activity-based costing (ABC).
(b) What was the cost per unit and gross profit of each model using ABC costing?
(c) Are management€™s future plans for the two models sound?Explain.