Petal Providers Corporation opens and operates mega floral stores in the United States. The idea behind the

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Petal Providers Corporation opens and operates “mega” floral stores in the United States. The idea behind the superstore concept is to model the U.S. floral industry after its European counterparts, whose flower markets generally have larger selections at lower prices. Revenues were $1 million with net profit of $50,000 last year when the first Petal Providers floral outlet was opened. If the economy grows rapidly next year, Petal Providers expects its sales to grow by 50 percent. However, if the economy exhibits average growth, Petal Providers expects a sales growth of 30 percent. For a slow economic growth scenario, sales are expected to grow next year at a rate of 10 percent. Management estimates the probability of each scenario occurring to be rapid growth (0.30), average growth (0.50), and slow growth (0.20). Petal Providers’ net profit margins are also expected to vary with the level of economic activity next year. If slow growth occurs, the net profit margin is expected to be 5 percent. Net profit margins of 7 and 10 percent are expected for the average- and rapid-growth scenarios, respectively.

A. Estimate the average sales growth rate for Petal Providers for next year.

B. Estimate the dollar amount of sales expected next year under each scenario, as well as the expected value sales amount.

C. Estimate the dollar amount of net profit expected next year under each scenario, as well as the expected value net profit amount.


Corporation
A Corporation is a legal form of business that is separate from its owner. In other words, a corporation is a business or organization formed by a group of people, and its right and liabilities separate from those of the individuals involved. It may...
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Entrepreneurial Finance

ISBN: 978-0538478151

4th edition

Authors: J . chris leach, Ronald w. melicher

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