Pick an industry. Classify firms according to the four different roles they might play: leader, challenger, follower,

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Pick an industry. Classify firms according to the four different roles they might play: leader, challenger, follower, or nicher. How would you characterize the nature of competition? Do the firms follow the principles described in the chapter?

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Marketing Management

ISBN: 978-0132161077

14th Canadian Edition

Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham

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Question Posted: Dec 23, 2015 08:42 AM

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Pick an industry. Classify firms according to the four different roles they might play: leader, challenger, follower,

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Marketing Management

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