Pick your favorite restaurant. Analyze its current brand strategy and make one recommendation for changing or strengthening

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Pick your favorite restaurant. Analyze its current brand strategy and make one recommendation for changing or strengthening the existing brand strategy. From the case study, determine which video game endorsement offer best aligns with the Lebron James brand.


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Operations management in the supply chain decisions and cases

ISBN: 978-0077835439

7th edition

Authors: Roger G Schroeder, M. Johnny Rungtusanatham, Susan Meyer Goldstein

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