Picture yourself sitting in a discussion group at the local bookstore and proudly signing copies of your newly published book, Business Transitions in the New Global Economy. A book buyer invites a comment from you by stating: "I am interested in your point regarding the emergence of transnational corporations. But, try as I might, a company like Ford or Procter & Gamble will -always be 'as American as Apple pie' for me."
Questions: How would you respond in a way that both (a) clarifies the difference between a multinational and a transnational corporation, and (b) explains reasons why Ford or P&G may wish not to operate as or be viewed as "American" companies?