If sales promotion spending continues to grow often at the expense of media advertis inghow do you

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If sales promotion spending continues to grow— often at the expense of media advertis ing—how do you think this might affect the rates charged by mass media for advertising time or space? How do you think it might affect advertising agencies?

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Basic Marketing A Marketing Strategy Planning Approach

ISBN: 978-0078028984

19th edition

Authors: William D. Perreault Jr., Joseph P. Cannon, E. Jerome McCarthy

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Question Posted: Mar 07, 2018 06:37 AM

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If sales promotion spending continues to grow often at the expense of media advertis inghow do you

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Basic Marketing A Marketing Strategy Planning Approach

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