Question: Procter and Gamble sold a detergent, Ace con Blanqueador, in Puerto Rico. It advertised that Mas blanco no se puede (Whiter is not possible). Clorox,

Procter and Gamble sold a detergent, Ace con Blanqueador, in Puerto Rico. It advertised that "Mas blanco no se puede" (Whiter is not possible). Clorox, a bleach maker, sued Procter and Gamble contending that the ad was false and misleading in violation of the Lanham Act. The district court dismissed the suit; Clorox appealed.
Did it have a suit for false advertising against its competitor under the Lanham Act? [Clorox Company Puerto Rico v. Procter and Gamble, 228 F.3d 24, 1st Cir. (2000)]

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