Put three to five chairs on either side of a room, facing each other, in the front of the class. Put a table in the middle, with a bell in the middle of the table.

The instructor/moderator divides the class into teams of three to five people. Each team selects a name for itself. The instructor/ moderator lists the team names on the board. The first two teams come to the front and sit in the chairs facing each other. The instructor/moderator reads a list of products or services being provided by an actual company. The winning team must identify (1) possible sources of synergy and (2) the actual company being described. For example, if the products/services listed are family restaurants, airline catering, hotels, and retirement centers, the synergy is standardized food service and hospitality settings and the company is The Marriott Corporation. The first team to successfully name the company and the synergy wins the round.