Randy Quench manages the Science Station in Lansing, Michigan. One of the stations key attractions is a

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Randy Quench manages the Science Station in Lansing, Michigan. One of the station’s key attractions is a big-screen IMAX theater. As stated in the IMAX Web site, “The IMAX experience is the world’s most powerful and involving film experience. With breathtaking images up to eight stories high and wrap-around 12,000-watt digital sound, IMAX technology takes you to places only imagined.” The IMAX Theater has been very popular and has increased attendance and interest in the Science Station.
The average IMAX show at the Science Station attracts 125 patrons (50 children and 75 adults) at a ticket price of $7.95 for children under 12 and $9.95 for adults. Randy estimates that the variable costs per IMAX show are $250. In addition, fixed costs of $600 are allocated to each show, a number that is computed by dividing the annual estimate of the total fixed costs (associated with running the IMAX Theater) by the annual estimate of the number of IMAX shows.
The local middle school has approached Randy about scheduling an extra show for its eighth graders. One hundred students and five teachers are expected to attend the special screening on the International Space Station, a feature that is currently showing. The school has asked Randy for a price quote. The special screening will take place in the mid-morning hours when the IMAX is not traditionally open.

Required:
a. Based on the data provided, what is the minimum amount that Randy should charge the school so that the Science Station does not incur a loss on the special screening?
b. What other financial factors, though not listed in the problem, could be relevant to Randy’s price quote?
c. Are there any nonfinancial factors you believe Randy should consider?

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Managerial accounting

ISBN: 978-0471467854

1st edition

Authors: ramji balakrishnan, k. s i varamakrishnan, Geoffrey b. sprin

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