Question: Ratio analysis can provide both internal and external users with a tremendous amount of information about firm performance. Select a publicly traded firm. Conduct a

Ratio analysis can provide both internal and external users with a tremendous amount of information about firm performance. Select a publicly traded firm. Conduct a ratio analysis of the firm and report your findings. Complete a ratio analysis on the company for three years. Include the ratio, its results and what the results mean for the company. Were there changes in the ratios, what could have caused the change? .
Once the ratio analysis is completed answer the following questions.
1. Does the firm have any problem areas that you would investigate further if you were a manager?
2. Are there any other specific pieces of information that you would request from your management team with regards to this firm if so, why?
3. Would you invest money in this firm based on your analysis?

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Ratio Analysis There is one important piece of information that I would request for concerning the financials of the Disney Company so that II can have a better understanding of the trends in its fina... View full answer

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