Question: Read the Starbucks' case study which uses Porter's Value Chain and Five Forces models and a SWOT analysis to develop strategic recommendations in order to
• Identify how IT could be used as part of the implementation of that recommendation
• Discusses how technology to make buying recommendations to customers.
• Discuss social networking technologies used by Starbucks.
• Discuss e-commerce and mobile technologies that enable companies like Starbucks to expand their reach in the marketplace.
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Introduction From the East to the West that is worldwide view Starbucks is among the wellknown and recognized brand name in terms of coffee In 1971 the company started as a single store around Seattle ... View full answer
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