You are a new marketing associate working for a growing Hollywood movie production company named Movie Insights,
Question:
Address the following questions. The directions for you to execute this task are as follows:
1. Read "Disney®: The Happiest Place on Earth" case study
2. Learn how to write a Business Memo by downloading the short explanation on the document icon and looking at the business memo example in doc sharing below.
4. Select a Disney franchise mentioned in the case study.
5. In your business memo, summarize the following marketing strategy components of your selected Disney franchise by addressing the following items: Checklist:
- Summarize the marketing strategy for one of Disney's franchises mentioned in the case study during the years 2006-2012.
- Describe the target marketing strategy used.
- Describe the components of the marketing mix links to Disney case study and link to business memo example:
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