Real estate brokers typically charge a fixed percentage of a homes sales price. Advertising agencies follow a similar price strategy.

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Real estate brokers typically charge a fixed percentage of a home’s sales price. Advertising agencies follow a similar price strategy. Discuss why this may be sound price strategy. What are the arguments against it from the buyer’s point of view?

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Related Book For  answer-question

Strategic Marketing

ISBN: 978-0078028908

10th edition

Authors: Nigel Piercy and David Cravens

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Question Posted: July 30, 2015 03:04:38