Recall the elements and identify them for all aspects on an IMC plan - advertising, sales promotion,
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The various elements of the communications process include the sender or source the message the channel the receiver noise and feedback The sender or ...View the full answer
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Related Book For
Advertising & Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0070891302
5th Canadian Edition
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla
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