Refer back to the Burger King case at the beginning of the chapter. Compare the applicability of

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Refer back to the Burger King case at the beginning of the chapter. Compare the applicability of the first-mover advantage in international expansion for Burger King versus Carrefour?
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International Business

ISBN: 978-0133457230

15th edition

Authors: John Daniels, Lee Radebaugh, Daniel Sullivan

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