Refer to Appendix 3: Marketing by the Numbers to answer the following question. 1. What is the

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Refer to Appendix 3: Marketing by the Numbers to answer the following question.
1. What is the unit cost for each mower this company produces?
2. If the manufacturer desires a markup of 60 percent on sales, at what price should this product be sold to a reseller such as a wholesaler or distributor?
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Marketing An Introduction

ISBN: 978-0134470528

6th Canadian edition

Authors: Gary Armstrong, Philip T. Kotler, Valerie Trifts, Lilly Anne Buchwitz

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