Refer to Exhibit, which shows the segment information of Goodyear Tire & Rubber Company. In what business segments does Goodyear operate? What is the relative size of its business segments in terms of sales and income in the most recent year shown? Which segment is most profitable in terms of return on assets? In which region of the world is the tires segment largest, and which tire segment is most profitable in terms of return on assets?

Transcribed Image Text:

Selected Segment Information for Goodyear Tire & Rubber Company (In millions) Sales North American Tire European Union Tire Eastern Europe, Africa, and 2005 2004 2003 9,091 4,676 8,569 4,476 S 7,279 3,922 Middle East Tire Latin American Tire Asia Tire 1,437 1,466 1,423 18,093 1,630 19,723 1,279 1,245 1,312 16,881 1,472 18,353 1,073 1,041 582 13,897 1.205 15,102 Total Tires Engineered Products Total Segment Sales Income North American Tire European Union Tire Eastern Europe, Africa, and S 167 317 (S 103) 253 Middle East Tire Latin American Tire Asia Tire 198 295 84 1,061 103 1,164 194 251 60 832 114 946 147 149 49 372 47 419 Total Tires Engineered Products lotal Segment Income Assets North American Tire European Union Tire Eastern Europe, Africa, and 5,438 3,690 S 5,504 4,056 5,494 4,207 1,227 900 1,126 12,381 799 13,180 Middle East Tire Latin American Tire Asia Tire 1,315 846 1,154 12,875 764 13,639 1,103 710 669 12,183 Total Tires Engineered Products Total Segment Assets 12,864