Refer to Problem 13-30.
Assume that in 2013, Dransfield has changed its processes and trained workers to recognize quality problems and fix them before products are finished and shipped to customers. Quality is now at an acceptable level. Cost per pound of materials is about the sameas before, but conversion costs are higher, and Dransfield has raised its selling price in line with the market. Sales have increased and returns have decreased. Dransfield€™s managers attribute this to higher quality and a price that is still less than Yorunt€™s. Information about the current period (2013) and last period (2012) follows.

Conversion costs in each year depend on production capacity defined in terms of ZP98 units that can be produced, not the actual units produced. Selling and customer-service costs depend on the number of customers that Dransfield can support, not the actual number of customers it serves. Dransfield has 50 customers in 2012 and 60 customers in 2013. At the start of each year, management uses its discretion to determine the number of advertising staff for the year. Advertising staff and its costs have no direct relationship with the quantity of ZP98 units produced and sold or the number of customers who buy ZP98.
REQUIRED
1. Calculate the change in operating income of Dransfield Company for 2012 and 2013.
2. Calculate the growth, price-recovery, and productivity components that explain the change in operating income from 2012 to 2013.
3. Comment on your answer in requirement 2. What do these components indicate?

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2012 2013 1a. Units of ZP98 produced and sold 1b. Units of ZP98 returned 1c. Net sales in units 2. Selling price 3. Direct materials (pounds) used 4. Direct materials cost per pound 5. Manufacturing capacity in units of ZP98 6. Total conversion costs 7. Conversion cost per unit of capacity 8. Selling and customer-service capacity 9. Total selling and customer-service costs 10. Selling and customer-service capacity cost per customer 11. Advertising staff 12. Total advertising costs 13. Advertising cost per employee 5,000 500 4,500 $44 2,500 $10 8,000 S128,000 $16 60 customers $4,000 $%66.67 6,250 225 6,025 S50 3,125 S10 8,000 $184,000 S23 60 customers S4,180 S69.67 $20,000 S20,000 $24,000 $24,000