Question: Refer to the 2004 segment information for PepsiCo given in Exhibit 19-4. 1. Compute operating profit margin (Operating profit/Net revenue) for 2004 for each of

Refer to the 2004 segment information for PepsiCo given in Exhibit 19-4.

1. Compute operating profit margin (Operating profit/Net revenue) for 2004 for each of the following:

(a) Frito-Lay North America

(b) PepsiCo Beverages North America

(c) PepsiCo International

(d) Quaker Foods North America

2. For each of the segments listed in (1), compute asset turnover (Net sales/Total assets).

3. Given your calculations in (1) and (2), what is your analysis of the different segments of PepsiCo?


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