Refer to the 2011 segment information for PepsiCo given in Exhibit 19-4.

1. Compute operating profit margin (Operating profit/Net revenue) for 2011 for each of the following:

(a) Frito-Lay North America,

(b) Quaker Foods North America,

(c) Latin America Foods,

(d) PepsiCo Americas Beverages,

(e) Europe,

(f) Asia, Middle East & Africa.

2. For each of the segments listed in (1), compute asset turnover (Net revenue/Total assets).

3. Given your calculations in (1) and (2), what is your analysis of the different segments of PepsiCo?