Question: Respected industry analyst Gartner Research issued a report naming social networking as one of the top ten disruptive (innovative, game-changing) influences shaping information technology today.14

Respected industry analyst Gartner Research issued a report naming social networking as one of the top ten "disruptive" (innovative, game-changing) influences shaping information technology today.14 Should organizations fear Web sites where consumers post negative messages about products and services? What actions can companies take in response to this disruptive influence?

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