Respond to the questions in Consumer Insight 12-1. In insight 12-1, what is a self-concept? What are
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In insight 12-1, what is a self-concept? What are the four types of self-concept?
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Related Book For 
Consumer Behavior Building Marketing Strategy
ISBN: 978-0077645557
12th edition
Authors: Delbert Hawkins, David Mothersbaugh
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