Review the ETHICS APPLICATION describing the environmental strategy implemented at Interfaces Inc. List the attractions from a

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Review the ETHICS APPLICATION describing the environmental strategy implemented at Interfaces Inc. List the attractions from a marketing perspective of adopting an environmentally responsible position. Discuss whether companies can undertake environmental initiatives unless there is a commercial advantage.
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Strategic Marketing

ISBN: 978-0078028908

10th edition

Authors: Nigel Piercy and David Cravens

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