Review the quotation marks, italics, and parentheses rules in Appendix A. Then, rewrite each sentence to add quotation marks, italics, and parentheses where needed.
A. The term big data gets misused and overused at marketing conferences.
B. Geraldine gave the speech Making Big Data Work for You.
C. A Wall Street Journal reporter interviewed her after the speech.
D. She has received the Marketer of the Year Award twice 2007, 2011.
E. I think her key catchphrase was big data is a big mess without planning.
F. Big data refers to the exponential growth in data volume, data velocity, and data variety.
G. Geraldine cited a study called Managing Big Data in the Journal of Marketing Science.
H. She sent us the slide deck an attachment in a May 15 email with all the findings from her study.
I. After finishing her presentation, she told our employees, I’m happy to help your marketing team make a plan to use big data in your business.
J. She told us that we could find a lot of useful information in the Harvard Business Review and MIT Sloan Management Review.