Review the requirements for effective market segmentation. Now, log on to Napster (www.napster.com/). How are they attempting

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Review the requirements for effective market segmentation. Now, log on to Napster (www.napster.com/). How are they attempting to segment their markets? Rate Napsteron each of the five requirements for effective segmentation. Do you believe they are doing a good job on each? What suggestions for improvement would you recommend?
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Principles of Marketing

ISBN: 978-0134492513

17th edition

Authors: Philip Kotler, Gary Armstrong

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