1. How does Nederlander achieve the three major criteria for effective market segmentation? 2. Where would you...
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1. How does Nederlander achieve the three major criteria for effective market segmentation?
2. Where would you place Evita’s audience members on the VALSTM framework? Explain your choice. How might Nederlander use this framework to identify audiences for future shows?
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1 Nederlander achieves the three major criteria for effective market segmentation in the following w...View the full answer
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