Review the SWOT (strengths, weaknesses, opportunities, threats) analyses for cases. Pick one of the cases and read

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Review the SWOT (strengths, weaknesses, opportunities, threats) analyses for cases. Pick one of the cases and read the complete business plan. Then, create a professional presentation in Microsoft powerpoint suggesting how IT could be used to enhance the company's strengths, lessen the company's weaknesses, take advantage of the company's opportunities, and / or mitigate the company's threats. The same IT solution(s) might accomplish more than one objective in the business plan and then write paper to explain all the slides in the in presentation. In your presentation, please copy the SWOT analysis from the case and paste that on one of the slides. The presentation should include 2-4 slides to explain the case including an analysis of the characteristics of the institution in the case study and remaining4-5 slides explain specifically how IT solves a problem and / or enables new options for the company. The total presentation should be about 8-10 slides, not including the title and reference slides. Requirement:
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Contemporary Marketing

ISBN: 978-0324582031

14th Edition

Authors: Louis E Boone, David L Kurtz

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