Review the SWOT (strengths, weaknesses, opportunities, threats) analyses for all six cases here. Pick one of the

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Review the SWOT (strengths, weaknesses, opportunities, threats) analyses for all six cases here. Pick one of the six cases and read the complete business plan. Then, create a professional presentation in Kaltura suggesting how IT could be used to enhance the company's strengths, lessen the company's weaknesses, take advantage of the company's opportunities, and / or mitigate the company's threats. The same IT solution(s) might accomplish more than one objective in the business plan.
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Contemporary Marketing

ISBN: 978-0324582031

14th Edition

Authors: Louis E Boone, David L Kurtz

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