Revisit the list of major marketing research agencies in Exhibit 5.3. Visit several of the websites listed.

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Revisit the list of major marketing research agencies in Exhibit 5.3. Visit several of the websites listed. Examine the major types of information provided both as standardized services and special study capabilities. List these and identify the ways in which such resources can impact on marketing decisions.
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Strategic Marketing

ISBN: 978-0078028908

10th edition

Authors: Nigel Piercy and David Cravens

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