Robinsons, Inc., has employed a balanced scorecard for several months now. The firm distributes high fashion accessories to boutiques and high-end department stores. At these

Robinson’s, Inc., has employed a balanced scorecard for several months now. The firm distributes high fashion accessories to boutiques and high-end department stores. At these stores, fashion-conscious, trendy customers buy these items. These customers are often not very price sensitive and are driven more by what is “in.” Thus, having the right item in place is key, as the hot item last month could be in the bargain rack this month. Results for the first quarter after the full rollout are as follows:

Required:
Write a short memo evaluating Robinson’s performance for the priorquarter.

Budget 18.5% 85% 5% 20% Actual ROA Customer satisfaction scores Average discount per sales $ Sales from new SKUs Price index relative to peers 17% 90% 82% 12% 94 105