Question: Sampling is another tool we like--you know, like that trial package I just mentioned. Samples are really effective in getting trial among the people who
"Sampling is another tool we like--you know, like that trial package I just mentioned. Samples are really effective in getting trial among the people who are somewhat inclined toward a new product in the first place. But several of our divisions can't use samples per se because of the nature of their products. Could you tell me what might be a substitute for samples in the marketing of a new type of each of the following?
a. Retirement condos.
b. Coffins.
c. Milling machines.
d. Diamond rings.
e. Replacement tires."
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