Select a company in a field in which you have a career interest and look up information on this firm in your library or on the Internet. After gaining some knowledge of this company, its products and services, customers, and competitors, list five different types of decisions that you believe this company's management may have made within the last two years. For each decision, list the information the company's executives would have needed in order to make these decisions.
Results will vary greatly here based on students' efforts and their career interests. Typical marketing decisions are: product development, price, promotion, and distribution, market targeting, going global, and facing competition.
In the following situations, what component of the marketing information system would a manager use to find the necessary information?